So, why are trade marks important? Because brands have become an increasingly valuable business asset in the internet age. Your markets can now easily be local, national or international. Trade mark registration is arguably the most effective way to build and protect your brand.
A trade mark helps you make money because your customers can easily identify your product or service when they’re in the market to buy. A registered trade mark also gives you the right to stop others from using similar trade marks to lure your customers away. Perhaps more importantly to new companies, having your own a registered trade mark prevents you from being sued for infringement.