What’s a trade mark? This is actually a very common question from potential clients.
A registered trade mark is a legally-enforceable intellectual property right granted by the government to the recognised owner. There’s a formal procedure, because a trade mark is a legal monopoly on the use of the brand.
The trade mark itself is a ‘sign’ (usually a name, a logo or a combination of the two). It helps customers identify your goods and services so they can tell they’re getting the genuine article.