What IS a Trademark?

What is a trade mark?

This is the most common question asked by prospective clients. We could simply repeat the standard, complicated legal definition, But that probably won’t be especially helpful to you. Instead, let’s just provide a plain-English version that emphasises what a trade mark does.

In short, a registered trade mark is a legally-enforceable intellectual property right. It’s granted by the government to the recognised owner.

The trade mark itself is a ‘sign’ (usually a name, a logo or a combination of the two) that helps customers identify your goods and services so they can tell they’re buying the genuine article.