We’ve created a new info item on trademark attorneys. Here are a few takeaway messages that potential clients may find interesting.
WHY USE A TRADEMARK ATTORNEY?
In essence, there are two risks that you take when you file your own trademark application instead of engaging a trademark attorney.
The first risk is that you won’t recognise basic problems with your trademark application. Problems that will cause the Trade Marks Office to reject your application. This can be costly in both time and money.
You will probably not have the legal knowledge needed to overcome their objections. And the Trade Marks Office won’t refund your fees.
You have a much better chance of avoiding this situation by engaging us to advise you on your options, and help make the system work for you.
The second risk of ‘DIY’ is that even if you do get a trademark registered, it may not be strong enough to properly secure your brand.
There are a number of legal issues which people routinely get wrong. Unfortunately, the only way they find out is when they need to use their trademark rights against a competitor with a similar brand.
It’s best to avoid this situation in the first place. And that’s where a trademark attorney’s knowledge really pays off. Getting the initial application right will save you the cost of re-filing the mark, and help ensure that potential competitors can’t exploit any oversights in your trademark later on.
Again, we look forward to helping. You can get started with a free trademark search.
HOW TO CHOOSE A TRADEMARK ATTORNEY?
Is your advisor a registered trademark attorney?
At Acorn Trade Mark Attorneys, your advisor will be a registered trademark attorney.
Who will actually do your trademarks work?
Likewise, your trademarks work will be done by a registered trademark attorney.
Will you have a clear picture of costs?
To the extent possible, we provide fixed-fee services. We’ll provide you with options, and consult you before beginning any work.
Will your trademark attorney be responsive and keep you up to date?
We’re happy to talk to you by email, Skype, phone – pretty much whatever you find most convenient. We provide information about the trademark process in advance. Then we email updates whenever meaningful changes occur. We’ll also send a monthly general-purpose update when a trademark matter is underway.