The government won’t monitor and enforce your trade mark rights – it’s up to you. However, we know from experience that busy clients are usually too overrun with work to stay on top of these issues. And by the time you discover a similar mark, an infringement, or outright counterfeiting, correcting the situation may already have become too expensive for you. It’s even possible that someone else will have gained the right under law to use a similar trade mark and block you from doing business in their region. That’s why we usually insist (as a condition of accepting new business) on monitoring client trade marks for potential infringement. At the same time, to make sure you’ll get value for money no matter what happens, we throw in a range of free services that many trade mark attorneys would ordinarily bill you for.