Trade Mark Articles
Here’s a selection of trade mark articles and other information. We hope they will be of interest to our clients – past, present and future. Likewise, if you’d like to see your company’s team or products featured here, please let us know. Because of course we’d be delighted to share the news. Even more importantly, we’re always looking for ways to lend a hand.
So, why are trade marks important? Because brands have become an increasingly valuable business asset in the internet age. Your markets can now easily be local, national or international. Trade mark registration is arguably the most effective way to build and protect your brand. A trade mark helps you make money because your customers can easily identify […]
What’s a trade mark? This is actually a very common question from potential clients. A registered trade mark is a legally-enforceable intellectual property right granted by the government to the recognised owner. There’s a formal procedure, because a trade mark is a legal monopoly on the use of the brand. The trade mark itself is […]
Before someone else beats you to it! That’s our standard answer when someone asks ‘when should I register a trade mark?’ Granted, in Australia the owner is the first person to use the trade mark. But in China, it’s the first person to register it. Other countries vary. That’s why it’s so important to get […]
So, you’ve come up with a suitable brand. Registered the company name and got an Australian Business Number. Bought the domain name. So, you ask, why do I need a trade mark? Isn’t it good enough to own my business name? The answer is no – not at all. Only a registered trade mark can […]
A trade mark is a form of government-granted monopoly. Because of that, the requirements for a trade mark are set out in the Trade Marks Act 1995. The first basic requirement is that your proposed trade mark must be able to distinguish your business (within the relevant class of goods and services) from other traders. […]